How Diffbot’s Automatic APIs Helped Topic’s Content Marketing App Get To Market Faster

The entrepreneurs at Topic saw many of their customers struggle with creating trustworthy SEO content that ranks high in search engine results.

They realized that while many writers may be experts at crafting a compelling narrative, most are not experts at optimizing content for search. Drawing on their years of SEO expertise, this two-person team came up with an idea that would fill that gap.

They came up with Topic, an app that helps users create better SEO content and drive more organic search traffic.They had a great idea. They had a fitting name. The next step was figuring out the best way to get their product to market.

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Comparison of Web Data Providers: Alexa vs. Ahrefs vs. Diffbot

Use cases for three of the largest commercially-available “databases of the web”

Many cornerstone providers of martech bill themselves out as “databases of the web.” In a sense, any marketing analytics or news monitoring platform that can provide data on long tail queries has a solid basis for such a claim. There are countless applications for many of these web databases. But what many new users or those early in their buying process aren’t exposed to is the fact that web-wide crawlers can crawl the exact same pages and pull out extensively different data.

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Can I Access All Google Knowledge Graph Data Through the Google Knowledge Graph Search API?

The Google Knowledge Graph is one of the most recognizable sources of contextually-linked facts on people, books, organizations, events, and more. 

Access to all of this information — including how each knowledge graph entity is linked — could be a boon to many services and applications. On this front Google has developed the Knowledge Graph Search API.

While at first glance this may seem to be your golden ticket to Google’s Knowledge Graph data, think again. 
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