Generation of leads is the single largest challenge for up to 85% of B2B marketers.
Simultaneously, marketing and sales dashboards are filled with ever more data. There are more ways to get in front of a potential lead than ever before. And nearly every org of interest has a digital footprint.
So what’s the deal? 🤔
Firmographic, demographic, technographic (components of quality market segmentation) data are spread across the web. And even once they’re pulled into our workflows they’re often siloed, still only semi-structured, or otherwise disconnected. Data brokers provide data that gets stale more quickly than quality curated web sources.
But the fact persists, all the lead generation data you typically need is spread across the public web.
You just needs someone (or something 🤖) to find, read, and structure this data.(more…)