How We Increased Our Lead Contact Rate by 46% with Diffbot Enhance

Hi! This is Jerome from Diffbot. You might’ve seen us around before. We’re known for our automatic extraction APIs, and our knowledge graph of the public web. Today, I’d like to introduce you to Diffbot Enhance, lead enrichment anywhere you need it.

Lead enrichment doesn’t get enough credit

When I first saw it in action, it looked like a gimmick - just fields populated in a CRM sold with shockingly pricey annual contracts up-sold alongside Salesforce.

Like keeping your personal address book up to date. Helpful? Sure. Necessary? Not really.

Sales always insists it’s helpful though. I didn’t get it.

Fast forward a few years, we noticed one day that 62% of our inbound leads never make it to a demo call. 62%! These are people who choose to ignore the self-start trial option, fill out a 6 field form, pass a captcha, and click a button that literally says request a demo.

Screenshot of sign up modal on Diffbot's homepage

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