The Top 50 Most Underrated Startups as Told by AI

Merrill Cook • September 13, 2021
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  1. The Results...

While Diffbot’s Knowledge Graph has historically offered revenue values for publicly-held companies, we recently computed an estimated revenue value for 99.7% of the 250M+ organizations in the KG.

What does this mean?

Most organizations are privately-held, and thus have no public revenue reporting requirement. Diffbot has utilized our unrivaled long-tail organization coverage to create a machine learning-enabled estimated revenue field. This field looks at the myriad fact types we’ve extracted and structured from the public web and infers a revenue from a range of signals.

Estimated revenue is just that… a machine learning-enabled estimate. But with a training set the size of our Knowledge Graph, we’ve found that a great majority of our revenue values are actually quite accurate.

How can I use estimated revenue?

Revenue — even if estimated — is a huge marker for determining size and valuation. In it’s absence it’s hard to effectively segment organizations. We see this field used in market intelligence, finance, and investing use cases. And it’s as simple as filtering organizations using the revenue.value field.

Where Does Diffbot Get It’s Data?

Diffbot is one of only a handful of organizations to crawl the entire web. We apply NLP and machine vision to crawled web pages to find entities and facts about them. These entities are consolidated in the world’s largest Knowledge Graph along with data provenance, linkages between entities, and additional computed fields (like sentiment, or estimated revenue). In this ranking we looked at organization entities. But organization entities are just the “tip of the iceberg” for Diffbot data, which comprises articles, products, people, events, and many other entity types.

The Results…

Below we utilized a Knowledge Graph query to return a list of all organizations classified as software companies founded after 2010. Additional filters included filtering out all companies who have gone public, been acquired, and who have less than 1,000 employees. This query resulted in a data-rich set of over 7,000 companies. We then simply divided estimated revenue values by the number of company employees. See the original query and underlying data here with a free trial or subscription.

1) Fundbox

Software Companies Enterprise Software Companies Business Software Companies

Fundbox is a financial services platform based in San Francisco that offers credit and payment solutions to small businesses. Founded in 2013, the company uses big data analytics, engineering, and predictive modeling to help optimize cash flow for small businesses.

2) Zenefits

Financial Services Companies Insurance Companies Health Insurance Companies Software Companies

Zenefits (legal name YourPeople, Inc) is a San Francisco, CA-based technology company that offers cloud-based software as a service to companies for managing their human resources, with a particular focus on helping them with payroll and health insurance coverage. The company was founded in 2013.

3) Bellabeat

Manufacturing Companies Miscellaneous Manufacturers Jewelry Manufacturers Medical Organizations Health Care Companies Software Companies

Bellabeat Inc produces a software app for in-home pregnancy health monitoring. The company is based in San Francisco, CA.

4) Plaid

Software Companies Enterprise Software Companies Business Software Companies

Plaid is a financial services company based in San Francisco, California. The company builds a data transfer network that powers fintech and digital finance products.

5) Calm

Software Companies Enterprise Software Companies Business Software Companies

Calm is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories.

6) Gett

Consumer Service Companies Retailers Software Companies Transport Companies Public Transport Operators Ridesharing And Taxi Companies

Gett, previously known as GetTaxi, is a technology platform solely focused on corporate Ground Transportation Management (GTM), a market worth $79.6B globally.

7) Drop

Retailers Online Retailers Software Companies

Massdrop Group Inc provides a platform for online community to organize their interests and browse the collections of friends and get recommendations around interests.

8) Station A

Energy Companies Renewable Energy Companies Wind Energy Companies Software Companies Artificial Intelligence Companies

Station A is a clean-tech company that offers an AI-powered clean energy marketplace. Station A’s technology automatically evaluates available clean energy solutions for any building, enables data-driven decisions, and sources the best offers from Station A’s expanding provider network. The company was founded in 2018 and is headquartered in San Francisco, California.

9) ClearDATA

Software Companies Computer Hardware Companies Enterprise Software Companies Security Software Companies Software As A Service Companies

Healthcare professionals across the globe trust the ClearDATA HITRUST-certified cloud to safeguard their sensitive data and power their critical applications available across the major public cloud platforms. For healthcare organizations, customers receive one of the most comprehensive Business Associate Agreements (BAA) in the industry, combined with market-leading healthcare-exclusive security and compliance solutions, and multi-cloud expertise. ClearDATA’s innovative platform of solutions and services protects customers from data privacy risks, improves their data management, and scales their healthcare IT infrastructure, enabling the industry to focus on making healthcare better by improving healthcare delivery, every single day.

10) InsightSquared

Software Companies Enterprise Software Companies Software As A Service Companies

InsightSquared, Inc. provides data intelligence suites. The Company designs and develops data intelligence software that analyze historic revenue, profitability, forecast upcoming quarters, manage employees, and evaluate clients. InsightSquared serves small and medium-sized businesses in the United States.

11) BitSight Technologies

Software Companies Enterprise Software Companies Security Software Companies

Founded in 2011, BitSight transforms how organizations manage information security risk. The BitSight Security Ratings Platform applies sophisticated algorithms, producing daily security ratings that range from 250 to 900, to help manage third party risk, underwrite cyber insurance policies, benchmark performance, conduct M&A due diligence and assess aggregate risk. Organizations worldwide, including seven of the top 10 cyber insurers, 20% of Fortune 500 companies, and 3 of the top 5 investment banks use BitSight’s proven Security Ratings technology on a daily basis to make integral risk and business decisions. With over 1,000 customers and the largest ecosystem of users and information, BitSight is the most widely used Security Ratings Service. For more information, please visit www.bitsighttech.com or follow @BitSight on Twitter.

12) VSCO

Software Companies

Visual Supply Company (VSCO) operates as an art and technology company. The Company builds an ecosystem of digital tools. VSCO serves customers in the State of California.

13) ThoughtSpot

Software Companies Data Analytics Companies Data Providers

ThoughtSpot, Inc. is a technology company that produces business-intelligence analytics search software. The company is based in Sunnyvale, California with additional offices in London, Bangalore, India, Seattle and Tokyo.

14) Intercom

Retailers Software Companies Enterprise Software Companies

Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email. Intercom is headquartered in San Francisco with additional offices in Chicago, Dublin, Sydney and London.

15) DataStax

Software Companies Computer Hardware Companies Cloud Computing Providers Data Providers Enterprise Software Companies Business Software Companies Database Companies

DataStax, Inc. is a data management company based in Santa Clara, California. Its product provides commercial support, software, and cloud database-as-a-service based on Apache Cassandra. DataStax also provides event streaming support and a cloud service based on Apache Pulsar. As of January 2021, the company has roughly 500 customers distributed in over 50 countries.

16) Planet

Motor Vehicle Manufacturers Aircraft Manufacturers Software Companies Data Analytics Companies Data Providers

Planet Labs, Inc. (formerly Cosmogia, Inc) is an American private Earth imaging company based in San Francisco, California. Their goal is to image the entirety of the Earth daily to monitor changes and pinpoint trends.

17) CloudBees

Software Companies Computer Hardware Companies Cloud Computing Providers Enterprise Software Companies Business Software Companies Software As A Service Companies

CloudBees, Inc. provides solutions to build, run, and manage applications in the cloud. The Company offers a continuous integration solution for enterprises built on a continuous integration server. CloudBees serves customers worldwide.

18) ForgeRock

Software Companies Computer Hardware Companies Cloud Computing Providers Enterprise Software Companies Software As A Service Companies

ForgeRock is a multinational identity and access management software company headquartered in San Francisco, U.S.A. with offices in Bristol, London, Grenoble, Vancouver (USA), Oslo, Munich, Paris, Sydney, and Singapore. The company develops commercial open source identity and access management products for internet of things, customer, cloud, mobile, and enterprise environments. Fran Rosch is the CEO of ForgeRock. ForgeRock has raised $140 million in venture funding from Accel Partners, Foundation Capital, Meritech Capital Partners, and KKR.

19) Uptake

Software Companies Artificial Intelligence Companies Computer Hardware Companies Cloud Computing Providers

Uptake is an industrial artificial intelligence (AI) software company. Built around a foundation of data science and machine learning, Uptake’s core products include an Asset Performance Management application and a fully managed platform.

20) AGNITY INC

Software Companies Computer Hardware Companies Cloud Computing Providers Software As A Service Companies Video Messaging Companies

AGNITY Global, Inc. provides mobile communication and collaboration services. The Company offers cloud hosting, server management, system integration, and other services. AGNITY Global conducts its business globally.

21) Podium

Software Companies Enterprise Software Companies Business Software Companies Software As A Service Companies

Podium is a privately held technology company headquartered in Lehi, Utah that develops cloud-based software to help businesses modernize customer interactions, such as messaging and customer feedback, and improve their online reputations.

22) Tile

Manufacturing Companies Electronic Products Manufacturers Retailers Software Companies Computer Hardware Companies

Tile (stylized as tile) is an American consumer electronics company which produces tracking devices that users attach to their belongings such as keys and backpacks. A companion mobile app for Android and iOS allows users to track the devices and locate lost items through Bluetooth 4.0, or view where they were last seen. In September 2018 GoPro vet CJ Prober became CEO of Tile. In September 2015, Tile launched Generation 2 hardware that includes find-your-phone functionality and other feature upgrades, which by January 2016 sold over 4.5 million units. In August 2017, two new versions of the Tile were launched, the Tile Sport and Tile Style. , the lineup consists of the Pro, Mate, Slim, and Sticker.

23) Qumulo

Software Companies Computer Hardware Companies Cloud Computing Providers Computer Storage Companies

Qumulo is an American data storage company based in Seattle, Washington. Founded in 2012, it offers products and services to help other companies manage and curate large amounts of data.

25) Securonix

Software Companies Enterprise Software Companies Security Software Companies

Securonix, Inc. was founded in 2015. The company’s line of business includes developing or modifying computer software and packaging.

26) Pantheon

Software Companies Software As A Service Companies

Pantheon provides Internet services and software tools. The Company offers a cloud platform for building and running enterprise grade websites.

27) Passport

Financial Services Companies Payment Service Providers Software Companies Enterprise Software Companies Business Software Companies Software As A Service Companies

Passport is a Wilmington, DE headquartered company with offices in Charlotte, NC. Passport provides an enterprise software platform for cities, transit agencies, universities, and private operators in the parking and transportation industries throughout the US and Canada. Passport’s primary applications include mobile payments for parking and mobile ticketing for transit operations. Passport’s software allows municipalities and private operators to charge users for parking without hardware payment stations.

28) App Annie

Retailers Software Companies Data Analytics Companies

App Annie is a decision­-making platform for the mobile app economy. App Annie combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business.The App Annie platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of App Annie’s Intelligence product include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues to date, the industry leader by far. App Annie is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date. The App Annie product suite consists of three main products: Store Stats, App Store Analytics, and Intelligence. It has also released products to track the eBooks and mobile ad industries.

29) Lever

Consumer Service Companies Recruiting And Employment Agencies Software Companies Software As A Service Companies

Lever Inc. develops and delivers a web application for hiring. The Company offers workflows include job postings and referrals, emails and reminders, decision making, sourcing tools, interviews, scheduling, and reports.

30) SingleStore (MemSQL)

Software Companies Computer Hardware Companies Cloud Computing Providers Data Analytics Companies Data Providers Enterprise Software Companies Business Software Companies Database Companies

SingleStore is a distributed, relational, SQL database management system (RDBMS) that features ANSI SQL support and is known for speed in data ingest, transaction processing, and query processing. SingleStore was formerly known as MemSQL.

31) Eagle Eye Networks

Consumer Service Companies Security Companies Manufacturing Companies Electronic Products Manufacturers Software Companies Computer Hardware Companies

Eagle Eye Networks, Inc. provides web and cloud technology solutions. The Company offers security cameras, cloud architecture, bridges, CMVRs, and security android application. Eagle Eye Networks serves customers in the United States.

32) Docker

Software Companies Computer Hardware Companies Cloud Computing Providers Enterprise Software Companies Business Software Companies

Docker, Inc. is an American technology company that develops productivity tools built around Docker, an open source project that automates the deployment of code inside software containers. Major products of the company are Docker Hub, a central repository of containers, and Docker Desktop, a GUI application for Windows and Mac to manage containers.

33) Sphero

Software Companies Artificial Intelligence Companies Robotics Companies Virtual Reality Companies

Sphero, Inc. provides software solutions. The Company develops an application which users fingers to turn color into sound. Sphero serves clients in Colorado.

34) Happyco

Software Companies Computer Hardware Companies Cloud Computing Providers Enterprise Software Companies Software As A Service Companies

HappyCo Inc. designs and develops software solutions. The Company offers a web application that aggregates inspection data and lets users to manage inspections and staff remotely. HappyCo serves customers in the United States.

35) Logz.io

Software Companies Data Analytics Companies Enterprise Software Companies Business Software Companies

Logz.io is an Israel-based company which provides log management and log analysis services. The platform combines ELK as a cloud service and machine learning to derive new insights from machine data.

36) Anomali

Consumer Service Companies Security Companies Software Companies Enterprise Software Companies Security Software Companies

Anomali is headquartered in Redwood City, CA, USA. It is a privately-held cybersecurity company that develops and provides threat intelligence products, Anomali ThreatStream, Anomali Match, Anomali Lens, and Anomali Trusted Circles, utilized for threat information sharing and the creation and maintenance of Information Sharing and Analysis Centers (ISACs).

37) Exiger

Software Companies

Exiger LLC provides provides investigation services. The Company offers AML, money laundering, intellectual property theft investigations, anti-bribery, corruption, forensic accounting, and litigation support services. Exiger serves clients worldwide.

38) Fusemachines

Software Companies Artificial Intelligence Companies Natural Language Processing Companies

Fusemachines is an artificial intelligence talent and education solutions company dedicated to democratizing AI. Headquartered in New York,US with operations in Dominican Republic, Canada, and Nepal, it is a 200+ company. Fusemachines’ AI educational program has made world-class AI education available, accessible and affordable to students around the world. Fusemachines helps organizations identify opportunities where AI can be best utilized to transform and grow their business.

39) Pindrop

Software Companies Enterprise Software Companies Security Software Companies

Pindrop Security, Inc. develops and markets security software. The Company offers a caller identification product that helps detect, report, and mitigate phone frauds. Pindrop Security serves the finance and banking industry.

40) OpenGov Inc

Software Companies Enterprise Software Companies Business Software Companies

OpenGov, Inc. creates web based applications. The Company develops web applications for analyzing and sharing government financial data.

41) Fivestars

Software Companies Software As A Service Companies

FiveStars Loyalty, Inc. provides software solutions. The Company offers application, as well as digital loyalty and marketing programs to serve local businesses such as casual dining, restaurants, retail, and sport and fitness facilities. FiveStars Loyalty serves customers in the United States.

42) H2O.ai

Software Companies Artificial Intelligence Companies Natural Language Processing Companies

H2O.ai develops software application. The Company offers open source deep learning platform for applications and data products, as well as provides marketing mix modeling, risk and fraud analysis, advertising technology, and customer intelligence solutions. H2O.ai serves customers in the State of California.

43) InVision

Educational Organizations Online Learning Companies Software Companies Software As A Service Companies

InVisionApp, Inc. develops software tools. The Company provides prototyping software for web and mobile application designers. InVisionApp’s platform allows design teams to create interactive prototypes of web and mobile applications and gather instant feedback from key stakeholders through social and collaborative capabilities.

44) Persado

Software Companies Artificial Intelligence Companies Natural Language Processing Companies Software As A Service Companies

Persado, Inc. develops and publishes direct marketing software. The Company offers software that transforms manual message creation into a software-and data-driven approach that automatically generates and selects the marketing message that works best. Persado markets its technology worldwide.

45) Spire

Software Companies Computer Hardware Companies Cloud Computing Providers Data Analytics Companies Data Providers Software As A Service Companies

Spire Global, Inc. is a space-to-cloud data and analytics company that specializes in the tracking of global data sets powered by a large constellation of nanosatellites, such as the tracking of maritime, aviation and weather patterns.

46) Security Scorecard

Consumer Service Companies Security Companies Software Companies Enterprise Software Companies Security Software Companies

SecurityScorecard Inc. provides cyber-risk management service. The Company offers real-time third-party security, risk grading service, and cloud-based IT security services.

47) MyTime

Software As a Service Companies Retailers

MyTime is a software company headquartered in San Francisco that provides an all-in-one scheduling, marketing, and point of sale solution for local service businesses like salons, massage therapists, and pet groomers for Enterprises and Franchises as well as businesses that have multiple locations. The cloud-based MyTime Scheduler combines online booking, automated email and SMS marketing, secure chat, Reputation Management, Listing Management, and point of sale into a single solution accessible on the web or through dedicated iOS and Android mobile apps.

48) Nextdoor

Social Networking Companies Software Companies Retailers

Nextdoor is a hyperlocal social networking service for neighborhoods. The company was founded in 2008 and is based in San Francisco, California. Nextdoor launched in the United States in October 2011, and is currently available in 11 countries. Users of Nextdoor are required to submit their real names and addresses to the website; posts made to the website are available only to other Nextdoor members living in the same neighborhood.

49) FiscalNote

Software Companies Data Analytics Companies Data Providers

FiscalNote is a privately held software, data, and media company headquartered in Washington, D.C. The company was founded by Timothy Hwang, Gerald Yao, and Jonathan Chen in 2013. FiscalNote provides software tools and platforms, data services, and news through the FiscalNote Government Relationship Management (GRM) service, its core revenue-generating product.

50) Kore.ai

Software Companies Artificial Intelligence Companies Natural Language Processing Companies

Kore.ai is a market-leading conversational AI and digital UX technology partner for Global 2000 companies. It provides conversational AI and digital UX-rich virtual assistants, designed specifically for enterprises, for a diverse range of use cases across industries for engaging customers, employees, and partners. Its end-to-end, comprehensive Virtual Assistant Platform serves as a secure foundation for enterprises to design, build, test, host, and deploy AI-rich virtual assistants across 30+ different digital and voice channels.Kore.ai also offers specialized solutions focused on Enterprise Virtual Assistant, Retail Banking Services, HR, IT Helpdesk, and Customer Support services. Kore.ai partners with top ISVs and global system integrators for helping companies meet their digital transformation needs.