Using the Knowledge Graph to Segment Big Tech Investments By Industry

Every big tech investment is big news. If your firm raises a funding round with prestigious investors or is acquired, you better bet you’ll spread the news far and wide.

But where can you go for this information en masse? Even covering a handful of big investors over a handful of years can lead to a list of thousands of invested in firms. And a list of firms themselves isn’t that useful. Sure, some big names pop out. But how do you see what “plays” big tech is making?

That’s where our web-reading bots come in. By working through billions of web pages using NLP and machine vision, Diffbot’s Knowledge Graph is the largest public-web sourced database of organizations, articles, people, products, and events. For each entity — organization, articles, people, etc. — facts are vetted and accumulated to create a filterable, searchable database of “things.” So when we wanted to check out which industries big tech has invested in over the last decade, we knew right where to turn. No analyst middlepersons, just public web data structured into a market intel-rich format.

Big Tech Investment By Industry 2010-2021

Distribution of industries of organizations invested in by Facebook, Alphabet, Amazon, Microsoft, Apple, and Netflix from 2010 to July 2021. Firmographic data sourced from Diffbot’s Knowledge Graph.

Want to see the underlying data? Use a trial account and check out this Diffbot Query Language query. Adjust the dates or investing organizations as you wish.

Darker shades of blue represent a higher count on a given indicator. Counts range from 0-35 acquisitions in a given industry and year. A total of 1,075 organizations were invested in by our set of investor companies from 2010-2021 YTD.

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