Organizational Data — also called firmographic or firm demographic data — is data related to the fundamental characteristics of organizations. Organizational data has many use cases, most notably market research as well as the segmentation of sales and marketing prospects. Organizational data can also be used to augment data of other sorts.
Diffbot’s Knowledge Graph™provides coverage of hundreds of millions of organizations, as well as their relationships to article entities, person entities, and brand entities. The interlinking of this range of standardized data types leads to vast and valuable exploratory data sets.