Data Enrichment is the common practice of merging external, authoritative data with first-party customer or exploratory data. First-party “raw” customer or user data may be a fairly unprocessed format and merging in more authoritative or well-organized external data can make this data much more valuable.
Diffbot’s Enhance product merges values within the world’s largest Knowledge Graph™ into existing customer data caches. Users can access Enhance as an integration within Google Sheets, Excel, Tableau (forthcoming), or through their existing Knowledge Graph™ access. By supplying Enhance with existing records that include URLs or names of entities, Enhance provides data Enrichment on organization entities, people entities, and more.